I am a researcher interested in how awe and other emotions impact consumer behavior, social relationships, and well-being. I am currently an Assistant Professor of Marketing at HEC Paris, where I teach Strategic Marketing. Before moving to Paris, I earned my PhD at UC Berkeley and was a Postdoctoral Scholar in Marketing at the Olin Business School at Washington University in St. Louis.

Aside from research and teaching, I also engage in public speaking, writing, and consulting on a wide range of topics: well-being, the emotion of awe, and of course, the healing effect of the Great Outdoors and how to make it more accessible to the people who are most in need of it.

My wife and I have two beautiful daughters and rounding off our family is Artemis, our retired racing greyhound — the best (and the laziest) dog in the world. On weekends you are almost guaranteed to find the four humans out in nature, with Artemis choosing to snooze peacefully at home.